Our story

Hermosa local • South Bay born + raised • Family-owned

Before Good Neighbor was a business plan, it was a personal puzzle I couldn’t stop trying to solve.

In my mid twenties, I kept running into the same dilemma:

  • If my friends and I wanted to be social, we’d go out, spend too much, throw off our routines, and wake up drained.

  • If we needed to be productive, we’d retreat to our respective homes and battle the FOMO that came with getting our weekly to-dos in order.

I lived in the tension between pursuing my goals in isolation and missing them altogether to stay connected. Over time, it became clear this wasn’t just a personal struggle — it was something a lot of people were quietly navigating.

The Early Concept

I imagined something I called The Social Well: a space where you could fill up on both productivity and connection, without the pressure of bars, nightlife, or dating apps.

To test the idea, I started small with a weekly series called Sunday with Greg (short for “gregarious”). We set goals, held each other accountable, and ran errands together. The SWG club grew to host a 200+ person event out of my co-working space, raised $10K for a local nonprofit, and to stay inspired, we launched a traveling edition (Wandering Weekends) to explore new places together.

our hermosa lifestyle shift

By 2023, that socially productive energy seeped into our regular Hermosa circle. Matt and I moved just a block from the beach, added a cold plunge to our garage, and Sundays turned into a ritual: 8am volleyball on the sand, a plunge with friends, homemade wellness shots, and strong coffee.

Before long, Sunday with Greg wasn’t an organized club, it was our culture. Friends began trading hungover weekend mornings for something more energizing and grounded. The rhythm stuck — and it became clear this was the community where we wanted to grow even deeper roots.

from concept to company

By 2024, many parts of my week felt aligned — from co-working and exercise to errands, wellness, and book club. But one piece still stood apart: laundry day.

It was a multi-hour, solo block of time spent juggling loads of clothes and bedding in an aging on-premise laundry room with small, finicky machines. Necessary, but isolating — and often at odds with the rhythm I’d worked so hard to build. That’s when something clicked. The solution I’d been searching for already existed… the laundromat.

Laundromats are essential, walkable, and deeply woven into everyday life. In a place like Hermosa — where many residents rent, space is tight, and routines matter — they quietly support the week-to-week functioning of the community.

For us, this wasn’t about reinventing laundry. It was about caring for a shared routine and reimagining the time spent there — making it more comfortable, more human, and more connected.

Across the country, many small, family-run businesses are at a transition point, as longtime owners look toward retirement after decades of keeping essential services running. We see Good Neighbor as part of that continuum — a chance to thoughtfully reinvest in something people already rely on, while respecting the role it’s always played.

Good Neighbor is the natural next step in a journey I’ve been on for years: rethinking everyday routines so they give more than they take. The vision has been a long time in the making — now it finally has an address.

–Ki